The WORLD is increasingly designed to depress us.
Happiness isn’t very good for the economy.
If we were happy with what we had, why would we need more?

• How do you sell an anti-ageing moisturiser?
You make someone worry about ageing.
• How do you get people to vote for a political party?
You make them worry about tax & immigration.
• How do you get them to buy insurance?
By making them worry about everything.
• How do you get them to have plastic surgery?
By highlighting their physical flaws.
• How do you get them to watch a TV show?
By making them worry about missing out.
• How do you get them to buy a new smartphone?
By making them feel like they are being left behind.

To be calm becomes a kind of revolutionary act.
To be happy with your own non-upgraded existence.
To be comfortable with our messy, human selves, would not be good for business.

Tap OUT..✌️